If you're looking for a good business book to inspire you, you've gotta check out "Brains on Fire". It's written by the crew at Brains on Fire, a word of mouth company out in South Carolina. These guys are one of those businesses that are just fun to watch grow. I've observed their success for the past few years and have loved every minute of it. When they came out with the book, subtitled "Igniting Powerful, Sustainable, Word of Mouth Movements", I ran to the store to buy it.
Here's why I love it so much:
- It reminds you that business is about people and not technology. People are what make a business great.
- Customers are tired of being marketed at. Instead, take your marketing hat off and talk to them as a human being.
- When you follow the above steps, a movement begins to take place versus a marketing campaign.
Every business owner dreams of having a word-of-mouth movement swell within and around their product or service. Unfortunately, most business owners don't know how to make that happen.
If you want to get a grip on how to build a movement for your company, go out to your local book purveyor and buy "Brains on Fire". I wholeheartedly endorse it.